STORY OF L'OREAL AS A BRAND SUCCESS !!!!

Makeup is an essence of a female. Old or young , working or housewife and even girl child or teenager likes to wear makeup....!! 

Make up is an essential element for every woman's life.. 

  L' Oreal a French Cosmetic company has now become one of most preferred and loved cosmetic brands in India. Not because it is a cosmetic brand but it is a brand that is has introduced products in different categories with respect to the all types of people.

Image result for makeup productsCategorized-Professional products for office use , Consumer Products or daily use , Luxury Products for high profile public , Cosmetics for every woman , Body Shop herbal products

Fulfilling and taking care of needs of every female and giving them satisfaction of complete beauty is the unique aim of the brand L' oreal.  Even the Products varies from different ranges according to middle class to high class products.  

It is making a big space in International market with international buyers and users , according to style and attitude of today's makeover demands.

L'Oreal succeeded in reaching out to the customers of different countries of the world, with different income ranges and cultural patterns providing them the appropriate product that satisfy their needs. 

L'Oreal entered India with a product of Hair color , this hair color changed the perception of people who believed that their grey hair can never look shiny black. 

L'Oreal also organizes Fashion Show in Paris named L' Oreal Fashion Week almost every year with the aim to Promote Real beauty of a women . 

L'Oreal has used  the celebrities of all ages as Ambassadors to attract customers and promote its products in India. AMBASSADORS - Aishwarya Rai , Sonam Kapoor , Doutzen Kroes and now Deepika Padukone is center of attraction of L'Oreal advertisements. This emerged L'Oreal as a brand of 'Traditional Beauty ' entrusting the women that they can be as beautiful as celebrities.

  L'Oreal reinforced  women that the kind of product they are looking for, this is it.  

This made L'Oreal a Grand Success ... most Trusted and most preferred all over world !!!

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